Frequently Asked Questions

My marketing services are tailored to suit the unique needs of small to medium sized businesses, helping them increase their online visibility, attract more local customers, and ultimately drive sales and revenue growth - all while letting you spend time and effort on what you enjoy the most!

As a freelance marketing consultant, I have experience across a broad range of industries in both B2B and B2C capacities! However, I feel that I have particular strengths which can benefit Property, Technology, Charity, E-Commerce, Retail and SaaS businesses!

I conduct thorough market research to understand the demographics, preferences, and behavior of different market audiences in the local area and beyond. Based on this insight, I customise marketing strategies that resonate with the local community and effectively promote your business offerings. Click here to read a blog piece where I explored this topic in more depth!

As a marketing consultant in Fife, I offer a range of services including digital marketing strategy development, social media management, content creation, search engine optimisation (SEO), pay-per-click (PPC) advertising, email marketing campaigns, competitor research and website management. to view a full list of services which I offer, click here!

According to my valued clients, my personalised approach, attention to detail, and commitment to delivering measurable results sets me apart. I prioritise building strong client relationships and strive to exceed expectations with every project I undertake. As the name suggests, I aim to tackle every project quickly and efficiently to provide unbeatable value in the process! Take a look at one of my latest blogs where I demonstrate my approach to working, and some of the results I've achieved here.

I begin by conducting a comprehensive (and complementary) consultation to gain insights into your business goals, target audience, competitive landscape, and existing marketing efforts. This allows me to develop tailored strategies that address your specific needs and challenges at proposal stage! Interested in enquiring about my services? Click here!

Yes, I understand the budget constraints faced by small businesses, and I offer flexible pricing options and customisable packages to accommodate varying budgets and marketing needs! Simply enquire and I can provide a free estimate to give you an idea.

Of course! And i'm glad to report that they are all happy! Take a look below for a snapshot of some of my happy clients: "Scott has provided invaluable business guidance and marketing support to my business in the last year. Not only has he set up my website, resulting in a 300+% ROI in the first two months, but he has also created a viral social media campaign which has resulted in an increase of over 800+% social media followers!" Connor D Founder & Owner "Scott has been a pleasure to work with at The Federation. Extremely capable and great at what he does. His level of detail and application is excellent and he's very much a valued member of the FISSS extended team." Barry H Managing Director "Scott is a great addition to our business, hard working, adapts well to the challenges we face and solves problems, getting results!" Robert H Sales & Marketing Manager "Scott's marketing expertise is unparalleled. His strategic insights and creative approach were instrumental in driving the success of our campaigns. His ability to analyse trends and adapt our strategies accordingly always kept us ahead of the curve." Lisa K Marketing Executive Also, you can read all of my Linkedin recommendations by clicking here!

Yes, in addition to my main service offerings, I also offer additional services such as marketing audits, competitor analysis, branding consultations, website design and development and graphic design to complement and enhance your overall marketing strategy!

Google Ads services involve creating and managing paid advertisements on Google’s search and display networks. For businesses in Fife, these services can drive targeted traffic to your website, increase brand visibility, and generate leads or sales. Our team in Fife will craft bespoke ad campaigns to ensure you reach your ideal audience effectively and efficiently.

Google Ads can be an excellent fit for businesses in Fife seeking immediate visibility and to attract local customers. It’s particularly useful if you have specific goals like increasing website traffic, promoting local events, or driving conversions. We offer a consultation to assess your needs and determine if Google Ads aligns with your marketing strategy.

Our Google Ads services in Fife stand out due to our focus on local market expertise and personalised strategy. We analyse your business goals, target audience, and competition to create highly effective ad campaigns. Our ongoing optimisation and transparent reporting ensure you get the best return on investment. Click here to learn more!

SEO (Search Engine Optimisation) services improve your website’s visibility on search engines like Google. For businesses in Fife, effective SEO can help attract local customers, enhance your online presence, and boost your search engine rankings. Our services include keyword research, on-page optimisation, content creation, and link building.

SEO is a long-term strategy, and results can vary depending on factors like competition and the current state of your website. Generally, businesses in Fife can start seeing noticeable improvements in search engine rankings and traffic within 3 to 6 months. We provide regular updates and performance reports to keep you informed of progress.

Absolutely! Our Fife SEO Services services are designed to improve your visibility in local search results. We optimise your website for location-specific keywords, manage your Google My Business profile, and implement strategies to attract customers. This helps increase your chances of appearing in local searches and maps! Click here to learn more!

Social media services involve managing and optimising your presence on platforms like Facebook, Instagram, Twitter, and LinkedIn. For Fife businesses, this means creating engaging content, running targeted ad campaigns, and interacting with your audience to build brand awareness and drive traffic. Our services include strategy development, content creation, and analytics.

The frequency of social media posts depends on your platform and audience engagement. Generally, we recommend posting several times a week to maintain visibility and engagement. For Fife businesses, we tailor our posting schedule based on your specific goals and the preferences of your local audience.

Yes, we specialise in social media advertising, including creating and managing ads on platforms like Facebook, Instagram, and LinkedIn. Our team in Fife will design targeted ad campaigns to reach your desired audience, drive traffic to your website, and achieve your marketing objectives. Click here to find out more!

Facebook Ads services involve creating and managing paid advertisements on Facebook and Instagram. These ads can help businesses in Fife reach a highly targeted audience based on demographics, interests, and behaviours. Our services include ad design, audience targeting, and performance analysis to ensure effective campaigns.

We measure the success of Facebook Ads through various metrics, including click-through rates, conversion rates, and return on ad spend (ROAS). We provide detailed reports and insights to help you understand the performance of your ads and make data-driven decisions for optimisation.

Getting started with Facebook Ads services is straightforward. Contact us to schedule a consultation, and we’ll discuss your business goals, target audience, and ad objectives. We’ll then create a tailored strategy and launch your campaigns, keeping you updated with regular performance reports. Click here to learn more!

An SEO agency in Fife understands the local market nuances, helping businesses target the right audience in Fife and surrounding areas more effectively.

An SEO agency in Fife can optimise your Google My Business profile, build local citations, and create content specifically tailored to Fife customers, improving your visibility in local searches.

A Fife-based SEO agency offers personalised attention, local expertise, and cost-effective solutions, making it a better fit for businesses looking to thrive in the Fife area.

Yes, an SEO agency in Fife can develop strategies that enhance your local presence while also targeting a broader national audience, depending on your business goals.

Google Ads is an online advertising platform where businesses can create ads that appear on Google’s search results and partner websites. For businesses in Fife or Edinburgh, Google Ads provides targeted visibility by allowing you to reach potential customers actively searching for local products or services. It helps increase local traffic, drive leads, and boost sales by appearing in relevant searches in Fife.

For businesses in Fife or Edinburgh, Google Ads works by letting you bid on keywords related to your services or products. Your ads will appear on Google search results and other sites when users in Fife search for those keywords. You can set your campaign to specifically target Fife, Edinburgh or nearby areas, ensuring your ads are seen by local customers who are most likely to be interested in your offerings.

Google Ads offers several benefits for Fife and Edinburgh-based businesses: Local Targeting - Reach potential customers within Fife or specific nearby areas. Immediate Visibility - Appear at the top of search results quickly, unlike organic SEO which takes time. Customisable Ads - Tailor your ads with local promotions or services to attract Fife or Edinburgh residents. Performance Tracking - Monitor and adjust campaigns based on local performance metrics.

Quality Score measures the relevance of your keywords, ads, and landing pages. For a Fife or Edinburgh-based campaign: Use local keywords - relevant to Fife or Edinburgh (or both!) in your ad copy and landing pages. Ensure your landing page - offers a great user experience and is relevant to Fife-specific queries. Write engaging ad copy - that resonates with the local audience in Fife to improve click-through rates.

Track the effectiveness of your Fife or Edinburgh-targeted campaigns by: Reviewing location reports - in Google Ads to see how ads perform in Fife or Edinburgh. Analysing metrics - like click-through rate (CTR), conversion rate, and cost-per-click (CPC) for Fife or Edinburgh. Adjusting your strategy - based on performance data to optimise for local search trends and behaviours.